To the Family:
We have an ethical obligation to serve each family in a professional and caring manner, being respectful of their wishes and confidences, being honest and fair in all dealings with them and being considerate of those of lesser means.
For the Care of the Decedent:
We have an ethical obligation to care for each deceased person with the highest respect and dignity, and to transport, prepare and shelter the remains in a professional, caring and conscientious manner.
To the Public:
We have an ethical obligation to offer our services and to operate our business in accordance with the highest principles of honesty, fair dealing and professionalism.
To the Government:
We have an ethical obligation to maintain strict compliance with the letter and spirit of all governmental laws and regulations that impact the funeral consumer, funeral profession and the public health.
To our Fellow Funeral Directors:
We have an ethical obligation to promote, participate and support the funeral industry in its mission to help enhance the quality of funeral service to families.